• I just built a machine learning model (and why that matters)

    May 11, 2018 Jake DiMare

    This week I completed a free machine learning course on Kaggle.com. After a couple of hours on the fundamentals, I figured out how to use their development environment and built a model that predicts the sale price of homes based on lot size, square footage, bedrooms, and year it was built. Now, before I go any…

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  • Jake and Laura Myers talk digital on CMS Connected

    Video: Jake and Laura on CMS-Connected

    May 9, 2018 Jake DiMare

    A few weeks back Laura Myers over at CMS-Connected and I caught up for a few minutes during Episerver Ascend 2018 in Las Vegas. No surprise, we talked about Episerver, but we also had the chance to discuss traditional brick and mortar retailers who are fending off digitally native vertical brands. We also talked briefly…

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  • Mapping the Customer Journey

    Process Tool: How to Map the Customer Journey in three simple steps

    May 8, 2018 Jake DiMare

    In this follow up to Make Strategy Great Again, Jake shares his process for mapping the customer journey in a self-published tool called: “How to Map the Customer Journey in three simple steps.” I once hiked the Kalalau Trail from Hāʻena State Park to Hanakāpī‘ai Falls, in Kauai with my wife and brother. It was simultaneously the…

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  • Let’s make strategy great again

    May 2, 2018 Jake DiMare

    With the rapid rise of Agile methodologies, now spreading far beyond the original intent of managing a technological product development team, a strategy has sometimes become something of an unfortunate afterthought -particularly in the world of digital transformation. It’s still surprising to me, how few leaders understand what a strategy is, let alone how critically…

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  • Making the case for Digital Transformation

    April 24, 2018 Jake DiMare

    While traditional retail continues to suffer in North America, the outlook for digital is strong, revenue is expected to keep climbing, and many organizations are investing in digital around the path to purchase. Budgets for digital commerce continue to rise and seven-figure projects are not entirely uncommon. As a result, organizations that are contemplating change…

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  • 5 ways to increase customer lifetime value by improving your eCommerce site

    April 24, 2018 Jake DiMare

    Customer lifetime value, or LTV, is how much net profit you can expect to generate from that person for as long as he or she is purchasing from you. In other words, it determines what your customers are worth to your business. A customer who buys a product once isn’t worth nearly as much as…

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  • Ahead of the Curve, Cybersecurity is your top priority

    February 24, 2018 Jake DiMare

    2017 was one more in a string of years with increasingly alarming evidence that the organizations we trust with personal data have dropped the ball when it comes to cybersecurity. News of high-profile data breaches at Equifax, Uber, Yahoo, and the US SEC topped the headlines in what seemed like a year when no organization…

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  • AI-driven product recommendations: This holiday season, coffee is for robots

    December 12, 2017 Jake DiMare

    Last week I took a detailed look at the numbers around this year’s Black Friday sales weekend to prepare a note for brand manufacturers in the EU J.Boye community. The data, provided by the NRF, RetailNext, Retail Dive, and Adobe Digital Insights, confirmed a couple of foregone conclusions and provided some surprising insights. However, none…

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  • Get real with AI in the digital commerce experience

    October 12, 2017 Jake DiMare

    Earlier this year, I attended a summit and met the head of digital at Leading Hotels of the World, a boutique chain boasting 375 properties at locations around the globe. He and I gave a presentation on the use of machine learning and NLP to improve the customer experience. At the time, they were in…

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  • South Dakota asks Supreme Court to revisit online sales tax but will it make a difference for retail?

    October 4, 2017 Jake DiMare

    This past Monday, October 2nd, 2017 South Dakota Attorney General Marty Jackley issued a press release announcing his office filed a petition asking the United States Supreme Court to review the South Dakota Supreme Court decision in the recent online sales tax case, State of South Dakota v. Wayfair, Overstock, and Newegg. In it, Jackley asks the U.S. Supreme…

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