• What is it?

    July 6, 2018 Jake DiMare

    I’d never purport to understand what ‘it’ is for Solange Knowles, but sometimes I do wonder if it is more universal than we’ve all been lead to believe. I tried to drink it away I tried to put one in the air I tried to dance it away I tried to change it with my…

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  • copenhagen

    J.Boye: Sharing insight and experience with digital leaders

    June 28, 2018 Jake DiMare

    Yesterday I was fortunate to attend a J.Boye Digital Leadership forum in Copenhagen, Denmark. The event was held at The Danish Society for Nature Conservation and included senior digital leaders from GEA, The World Health Organization, The United Nations Environment Program, Danish Traffic Safety, and Danish Agriculture and Food. To start the morning, I shared trends…

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  • I just built a machine learning model (and why that matters)

    May 11, 2018 Jake DiMare

    This week I completed a free machine learning course on Kaggle.com. After a couple of hours on the fundamentals, I figured out how to use their development environment and built a model that predicts the sale price of homes based on lot size, square footage, bedrooms, and year it was built. Now, before I go any…

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  • Jake and Laura Myers talk digital on CMS Connected

    Video: Jake and Laura on CMS-Connected

    May 9, 2018 Jake DiMare

    A few weeks back Laura Myers over at CMS-Connected and I caught up for a few minutes during Episerver Ascend 2018 in Las Vegas. No surprise, we talked about Episerver, but we also had the chance to discuss traditional brick and mortar retailers who are fending off digitally native vertical brands. We also talked briefly…

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  • Mapping the Customer Journey

    Process Tool: How to Map the Customer Journey in three simple steps

    May 8, 2018 Jake DiMare

    In this follow up to Make Strategy Great Again, Jake shares his process for mapping the customer journey in a self-published tool called: “How to Map the Customer Journey in three simple steps.” I once hiked the Kalalau Trail from Hāʻena State Park to Hanakāpī‘ai Falls, in Kauai with my wife and brother. It was simultaneously the…

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  • Let’s make strategy great again

    May 2, 2018 Jake DiMare

    With the rapid rise of Agile methodologies, now spreading far beyond the original intent of managing a technological product development team, a strategy has sometimes become something of an unfortunate afterthought -particularly in the world of digital transformation. It’s still surprising to me, how few leaders understand what a strategy is, let alone how critically…

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  • Making the case for Digital Transformation

    April 24, 2018 Jake DiMare

    While traditional retail continues to suffer in North America, the outlook for digital is strong, revenue is expected to keep climbing, and many organizations are investing in digital around the path to purchase. Budgets for digital commerce continue to rise and seven-figure projects are not entirely uncommon. As a result, organizations that are contemplating change…

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  • 5 ways to increase customer lifetime value by improving your eCommerce site

    April 24, 2018 Jake DiMare

    Customer lifetime value, or LTV, is how much net profit you can expect to generate from that person for as long as he or she is purchasing from you. In other words, it determines what your customers are worth to your business. A customer who buys a product once isn’t worth nearly as much as…

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  • Ahead of the Curve, Cybersecurity is your top priority

    February 24, 2018 Jake DiMare

    2017 was one more in a string of years with increasingly alarming evidence that the organizations we trust with personal data have dropped the ball when it comes to cybersecurity. News of high-profile data breaches at Equifax, Uber, Yahoo, and the US SEC topped the headlines in what seemed like a year when no organization…

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  • AI-driven product recommendations: This holiday season, coffee is for robots

    December 12, 2017 Jake DiMare

    Last week I took a detailed look at the numbers around this year’s Black Friday sales weekend to prepare a note for brand manufacturers in the EU J.Boye community. The data, provided by the NRF, RetailNext, Retail Dive, and Adobe Digital Insights, confirmed a couple of foregone conclusions and provided some surprising insights. However, none…

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