Content Done Right…
If you are a total space nerd like me then this is undoubtedly an exciting day for you as well. I’m not going to spend a lot of time sharing the story of the European Space Agency’s Rosetta Mission because, well, the point of my post is they are doing a great job of it themselves. Check it out here: http://rosetta.esa.int/
The quick update is today is the eve of the release of the Philae lander. If all goes according to plan, this dishwasher sized lander will detach from the larger Rosetta probe and drop down to land on the surface of Comet 67P/Churyumov–Gerasimenko. If successful, this will be the first time we have ever placed an object on a comet. Once attached to the comet’s surface Philae has its own battery of scientific tests to carry out.
As I mentioned, the ESA has done an amazing job of sharing the Rosetta story across various channels and the results are humorous, stunning, inspirational, and compelling. Here are our favorite details:
- The Rosetta website which serves as a centralized hub for the various ways to consume content, history, and up to the minute status on the mission.
- The atmospheric, interactive Where is Rosetta? application
- Rosetta on Flickr (Shown above) – Sharing out the most recent images as they come back from the mission in real time.
- Rosetta and Philae sharing updates and witty banter on Twitter.
In addition to telling the story in a way that is really interesting and easy to understand, Rosetta content is easy to find, share, and there are many ways for the public to join the conversation.
So, as we wait for Philae’s drop…Here’s a quick reflection on the Rosetta mission so far: