• Jake and Laura Myers talk digital on CMS Connected

    Video: Jake and Laura on CMS-Connected

    May 9, 2018 Jake DiMare

    A few weeks back Laura Myers over at CMS-Connected and I caught up for a few minutes during Episerver Ascend 2018 in Las Vegas. No surprise, we talked about Episerver, but we also had the chance to discuss traditional brick and mortar retailers who are fending off digitally native vertical brands. We also talked briefly…

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  • Mapping the Customer Journey

    Process Tool: How to Map the Customer Journey in three simple steps

    May 8, 2018 Jake DiMare

    In this follow up to Make Strategy Great Again, Jake shares his process for mapping the customer journey in a self-published tool called: “How to Map the Customer Journey in three simple steps.” I once hiked the Kalalau Trail from Hāʻena State Park to Hanakāpī‘ai Falls, in Kauai with my wife and brother. It was simultaneously the…

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