• Let’s make strategy great again

    May 2, 2018 Jake DiMare

    With the rapid rise of Agile methodologies, now spreading far beyond the original intent of managing a technological product development team, a strategy has sometimes become something of an unfortunate afterthought -particularly in the world of digital transformation. It’s still surprising to me, how few leaders understand what a strategy is, let alone how critically…

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  • Making the case for Digital Transformation

    April 24, 2018 Jake DiMare

    While traditional retail continues to suffer in North America, the outlook for digital is strong, revenue is expected to keep climbing, and many organizations are investing in digital around the path to purchase. Budgets for digital commerce continue to rise and seven-figure projects are not entirely uncommon. As a result, organizations that are contemplating change…

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  • 5 ways to increase customer lifetime value by improving your eCommerce site

    April 24, 2018 Jake DiMare

    Customer lifetime value, or LTV, is how much net profit you can expect to generate from that person for as long as he or she is purchasing from you. In other words, it determines what your customers are worth to your business. A customer who buys a product once isn’t worth nearly as much as…

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  • Ahead of the Curve, Cybersecurity is your top priority

    February 24, 2018 Jake DiMare

    2017 was one more in a string of years with increasingly alarming evidence that the organizations we trust with personal data have dropped the ball when it comes to cybersecurity. News of high-profile data breaches at Equifax, Uber, Yahoo, and the US SEC topped the headlines in what seemed like a year when no organization…

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  • AI-driven product recommendations: This holiday season, coffee is for robots

    December 12, 2017 Jake DiMare

    Last week I took a detailed look at the numbers around this year’s Black Friday sales weekend to prepare a note for brand manufacturers in the EU J.Boye community. The data, provided by the NRF, RetailNext, Retail Dive, and Adobe Digital Insights, confirmed a couple of foregone conclusions and provided some surprising insights. However, none…

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  • Get real with AI in the digital commerce experience

    October 12, 2017 Jake DiMare

    Earlier this year, I attended a summit and met the head of digital at Leading Hotels of the World, a boutique chain boasting 375 properties at locations around the globe. He and I gave a presentation on the use of machine learning and NLP to improve the customer experience. At the time, they were in…

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  • Introducing the greatest* analysis of LA commuter traffic you've ever seen…

    July 7, 2014 Jake DiMare

    *Disclaimer: Results may vary. Greatness may rely heavily on whether or not you are a yuppie (like me).   Ever wonder how a data analyst and a strategist decide what neighborhoods in Los Angeles they should focus their apartment hunting efforts on? If you guessed ‘by conducting a detailed analysis of traffic patterns around typical commuter travel times’…You’d be…

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  • Virgin Love for Customer Experience

    June 26, 2014 Jake DiMare

    It has taken me a couple of days to come down from the epic nerdgasm I experienced this past weekend, after using the new Virgin America website. Now that I’ve calmed down a little, and had a chance to organize my thoughts, the first thing I would like to say is: Bravo Sir Richard Branson. Bravo. You…

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  • On to Aarhus!

    June 9, 2014 Jake DiMare

    I’m so excited to announce my first international speaking engagement at J.Boye 2014 in Aarhus, Denmark on November 5th, 2014. Time: 15.15-16.00 Wednesday, 5. Nov 2014 Session: So Happy Together (Project Managers and Content Strategists are) Track: Content Strategy Abstract: After fifteen years building CMS driven websites, there is one thing I wish more people were aware of: content…

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  • The hackademic approach to business strategy

    June 6, 2014 Jake DiMare

    I’ve been providing professional digital strategy consulting to small & medium sized businesses, non-profits, and individuals outside of my day job for the last five years. I’ve also worked on many strategy engagements for globally recognized brands at my day job, both as a project manager and an individual contributor to deliverables. However, this Tuesday will be my…

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