• Jake and Laura Myers talk digital on CMS Connected

    Video: Jake and Laura on CMS-Connected

    May 9, 2018 Jake DiMare

    A few weeks back Laura Myers over at CMS-Connected and I caught up for a few minutes during Episerver Ascend 2018 in Las Vegas. No surprise, we talked about Episerver, but we also had the chance to discuss traditional brick and mortar retailers who are fending off digitally native vertical brands. We also talked briefly…

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  • 5 ways to increase customer lifetime value by improving your eCommerce site

    April 24, 2018 Jake DiMare

    Customer lifetime value, or LTV, is how much net profit you can expect to generate from that person for as long as he or she is purchasing from you. In other words, it determines what your customers are worth to your business. A customer who buys a product once isn’t worth nearly as much as…

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  • Get real with AI in the digital commerce experience

    October 12, 2017 Jake DiMare

    Earlier this year, I attended a summit and met the head of digital at Leading Hotels of the World, a boutique chain boasting 375 properties at locations around the globe. He and I gave a presentation on the use of machine learning and NLP to improve the customer experience. At the time, they were in…

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