From the Blog

LA at night

*Disclaimer: Results may vary. Greatness may rely heavily on whether or not you are a yuppie (like me).  

Ever wonder how a data analyst and a strategist decide what neighborhoods in Los Angeles they should focus their apartment hunting efforts on? If you guessed ‘by conducting a detailed analysis of traffic patterns around typical commuter travel times’…You’d be right! Ever wonder whether or not Jackie and I are perfect for one another? Silly question.

To be honest, when we started thinking about which neighborhoods we would like to live in, the criteria was really focused on less quantitative measures like quality of life, safety, and walkability. But every time we mention our impending move to LA the universal response is typically something along the lines of: ‘Oh, wow…Have you heard about the traffic in LA…Because I heard…?’. The inquisitor is usually making a bitter face like somebody just kicked them in the shins while asking this question.

Jackie’s one of the only people in the world who is more skeptical of unfounded hyperbole than I am so it wasn’t long before she decided we needed to get to the bottom of this issue. In this analysis she did the heavy lifting around the data collection. My contribution to the project will primarily be bragging about it…But even good research needs to be marketed. I guess I can give myself a little credit because I also generated the neato graphs after Jackie supplied me with the analyzed data. I also contributed to the short list of neighborhoods we were even willing to consider.

Speaking of neighborhoods, sorry this is useless to my friends in the Valley, but let’s be serious: How can a chart quantify the reality of traffic coming from the valley to everywhere cool in Los Angeles? Frankly, after seeing the drive times I didn’t think my data calculations would accept ‘fuck my life’ as an input.

Also, the reason this is all built around traffic times to Downtown and Santa Monica is because that’s where we will be working. If you want to be specific, each row is measured from the center of each neighborhood to the 2600 block of Lincoln Boulevard in Santa Monica and the 1100 block of South Olive Street in Downtown LA. By the way,

I’d love to to say our deeply analytic thinking ruled the day as this decision was finally made but the truth is we decided to live in Marina del Ray, because…The ocean!

Rolling up all the raw data we can come up with the following measures of average times for each driver, by neighborhood. These charts really tell the whole story:

Average LA drive time in minutes for each driver

avg-percent

Having established the bottom line, here are the charts for all the raw data in case anybody is trying to figure this out for themselves. In each case, the X-Axis is the time spent in the car, in minutes, according to sample drive times taken from Google Maps during a single week in late June, 2014.

Jun
01

Agency Oasis

It’s official: After almost 10 years of pushing projects for some of the world’s best, boutique, digital design and development shops, I’m taking a big, bold step. I’ve been retained by Agency Oasis to begin my career as a full time Digital Strategist in their new Los Angeles office, and I couldn’t be more excited! I begin working with them on June 16th here in Boston while Jackie and I sell our condo and plan the move to LA. We plan to be there by Labor Day.

Leaving the team at ISITE Design was not an easy decision. I’ve never learned or grown as much as I have during my time working with Jeff Cram and Dave Wieneke and my teammates at ISITE are the greatest group of people I’ve ever worked with. That said, this decision was about my career and where I see it going in the long-term and Agency Oasis has given me an opportunity I simply could not pass up.

Outside of work, life is equal parts excitement, anticipation, and terror…Selling our home, changing careers, moving to a new city…Any of these things on their own would be incredibly stressful. Mixing them together all at once? This is not an experience for the faint-of-heart. But I’ve got an incredible partner in Jackie and I’ve done this before…With far less experience, resources, and wisdom than I have at my disposal today.

Leaving Boston…Also not an easy choice. These last ten years have been the best of my life because of the friends and community surrounding Jackie and I here in our hometown. It’s hard to quantify something like community…But you know it when you have it…And we do. But I don’t just have a job waiting for me in LA…My brother Max and some of my best friends in the world are in Southern California. Plus, they’ve got year round sailing in LA…And no snow. Life is good.

So now, as I make the leap from helping people build their digital customer experiences right, to helping people build the right digital customer experiences, I leave you with this…All the wisdom I have on digital project management summed up in a GIF reaction tumblr:

http://whatshouldwecallmeprojectmgmt.tumblr.com/