• Let’s make strategy great again

    May 2, 2018 Jake DiMare

    With the rapid rise of Agile methodologies, now spreading far beyond the original intent of managing a technological product development team, a strategy has sometimes become something of an unfortunate afterthought -particularly in the world of digital transformation. It’s still surprising to me, how few leaders understand what a strategy is, let alone how critically…

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  • Virgin Love for Customer Experience

    June 26, 2014 Jake DiMare

    It has taken me a couple of days to come down from the epic nerdgasm I experienced this past weekend, after using the new Virgin America website. Now that I’ve calmed down a little, and had a chance to organize my thoughts, the first thing I would like to say is: Bravo Sir Richard Branson. Bravo. You…

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  • The hackademic approach to business strategy

    June 6, 2014 Jake DiMare

    I’ve been providing professional digital strategy consulting to small & medium sized businesses, non-profits, and individuals outside of my day job for the last five years. I’ve also worked on many strategy engagements for globally recognized brands at my day job, both as a project manager and an individual contributor to deliverables. However, this Tuesday will be my…

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  • This is too smart not to share…

    February 11, 2014 Jake DiMare

    Please include attribution to http://blog.hubspot.com/ with this graphic.

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  • Are your readers pests?

    September 18, 2013 Jake DiMare

    A while back I discovered a or law blog with some content I found interesting so I subscribed. After reading a couple of posts I commented on one and then an interesting thing happened…The author, a criminal defense attorney, introduced me to a strategy for handling commenters on his site I’ve yet to encounter.  It…

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  • Agency Reboot…

    May 31, 2011 Jake DiMare

    So, it’s the year 2011. The internet has been a commercially viable medium for 15 years. The explosion in use of mobile devices and social networks are only the leading edge of sweeping changes to how people consume media and experience brands. Online advertising revenues grew a staggering 15% in 2010…A time when most categories…

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